Sunbeam motif taken from a Sales Catalogue of 1923

The original Sunbeam company was founded by John Marston in 1899 and based in Wolverhampton. Its position in the market was akin to the present day Jaguar.

Sunbeam was one of the premier marques of British car achieving its peak of fame during the 1920s. It first came to prominence following the appointment of Louis Coatalen as chief engineer in 1909 and Coatalen designed cars were soon setting new records of all types at Brooklands race track in Surrey. In 1912 the 3 litre Sunbeams caused a sensation when they came 1st, 2nd and 3rd in Coupe de l'Auto for touring cars run at Dieppe. So good were they, that they achieved 3rd, 4th, and 5th places in the French Grand Prix run concurrently! The cars which came 1st and 2nd achieved their places with engines which were 3 and 5 times the size of the Sunbeams! The almost identical touring model sold very well as a result.

In a famous race against Bugattis and Fiats, among others, Sunbeams came 1st, 2nd and 4th in the 1923 French Grand Prix and won the Spanish Grand Prix the following year. Sunbeam was the only British make to win a Grand Prix in the first half of the 20th century. Many of the features taken for granted on modern cars were first developed and tested by Sunbeam on the race track and then introduced to their ordinary touring cars. Among features pioneered by Sunbeam were overhead valve engines, brakes on all four wheels, power assisted brakes and twin overhead camshaft engines. Twin cam engines were standard on the 3 litre Super Sports models from 1924.

Sunbeam also held the world land speed record on several occasions as commemorated on British stamps issued in 1998. Malcolm Campbell's first "Bluebird" was a Sunbeam and in 1924 he achieved 146mph on an 18 litre 12 cyl Sunbeam developing 350hp. He had achieved the same speed a year earlier but the timing equipment had not been approved. In 1925 he was the first to reach 150mph on a similar car.

In 1926 Maj. Henry Segrave beat this on a new 4 litre 12 cyl Sunbeam when he reached 152 mph. The final triumph came in 1927 when Major Segrave, driving a twin engined 1000 hp Sunbeam, again broke the World's Record with a speed over 200mph for the first time.

In 1925 Sunbeam entered the new 3 litre Super Sports car for the Grand Prix d'Endurance (24 hours) at Le Mans. Sunbeam was the only British make to finish and won 2nd place overall and came first in its 3 litre class.

The STD Group, which came about with the merger of Sunbeam with Talbot-Darracq in 1920, was in fact badly mismanaged. It failed to rationalise its model range so that, at double the development cost, its own cars were often competing against each other for sales. The Sunbeam 16 and Talbot 14/45 for example were fairly similar cars aimed at the same market. Not only this, but there was virtually no standardisation or interchangeability of parts within the group which would have reduced costs. From about 1927 Coatalen spent most of his time in France and Sunbeam innovation more or less ceased. Sunbeam which had been the saviour of the Talbot company hitherto, now increasingly depended on the success of the Roesch Talbots. Following the Wall Street Crash of 1929, the depression of the 1930s set in and when in 1935 a large loan, taken out ten years earlier, could not be repaid, STD Motors went into receivership. The Rootes Group outbid the fledgling Jaguar company and bought Sunbeam and also Talbot. Both plants were closed and Rootes merely used the name to sell cheaper, badge engineered Hillmans. The Sunbeam-Talbot name was nevertheless to achieve much success in the 1950s & 60s in its new guise.

For further information contact site author Colin Weyer on

Some examples of Sunbeam touring cars are shown below:

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Sunbeam 12/16hp touring car 1913

1913 Sunbeam 12/16hp Touring Car

Engine 3 litre 4 cyl side valve .  Including the 16hp derivatives, this was the most successful of all Sunbeam models. 

About 10000 were produced between 1911 and 1922

 

Sunbeam 24hp

1920 Sunbeam 24 hp

Four seater semi-sporting model.

Engine 6 cyl. side valve 4524 cc.

Footbrake on rear transmission and handbrake on rear wheeels Fitted with electric self starter & lighting set.

Sunbeam 16/40hp

1922 Sunbeam 16/40hp
The 4 cylinder 3016cc overhead valve engine on this model replaced the previous side valve engine which had been fitted hitherto.

Sunbeam 24/60

1922 model 24/60 hp 6 Cylinder Sunbeam

with 4-seater Light Touring Body

4524 cc overhead valve engine running in seven bearings

Capable of 70 mph.

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Sunbeam 16/40hp

1923 Sunbeam 16/40hp
This photograph shows a typical Sunbeam touring car

with hood erected and side curtains in place.

Sunbeam 14/40hp

1925 Sunbeam 14/40hp
2 seater touring car with double dickie seat.
It had a 2.1 litre 4 cyl ohv engine.
As with all Sunbeams of this period, the 14/40 was also available with standard 4 door open and closed coachwork.

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Sunbeam 20/60

1925 Sunbeam 20/60hp

Engine: 6 cyl ohv 3180 cc.

This car was highly acclaimed in the motoring press of the day for its refinement and advanced features. It is capable of 70mph. The chassis is fitted with Sunbeam 4 wheel brakes

Sunbeam 3 litre Super Sports

1926 Sunbeam 3 litre Super Sports Car
Engine: 2916cc 6 cyl Twin Overhead Camshaft
Capable of over 90mph and fitted with servo assisted brakes on all four wheels.

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 1929 Sunbeam 16hp

This 2040cc 6 cylinder car was one of the most popular produced at Wolverhampton.

It had a top speed of over 60mph and 4 wheel brakes were of course a standard fitment.

 Sunbeam 16hp

 

 

Roger Carter

Examining a cam shaft at an AGM

 

Roger Carter,
Late President of the STD Register

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Roger joined the Register in 1950, the year it was founded. He had been involved with Sunbeams since boyhood, his father having owned them for most of the 20s and 30s.
He joined as member number 39 with his 1930 Sunbeam 16 and remained highly enthusiastic for more than 60 years.


Roger was for many years the Register's technical expert and was the world authority on Wolverhampton Sunbeams.

He died in 2012 aged 90.

 

Relaxing in France near Tours during the STD 1923 Grand Prix commemorative visit in 1998.

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